Persuasive Essay Topics on Cyber Bullying

Persuasive Essay Topics on Cyber BullyingThe best places to write persuasive essays about cyber bullying are on the Internet. Online, the writers are in full control of their own facts and information. They are also in full control of their writing style as they can tone down their rhetoric to convey their message without losing the emotions they are trying to capture.The online topic is also less expensive to research and write. Most article writers can be hired by schools or companies with the agreed amount as a cost for each article they submit.Because persuasive essay topics on cyber bullying are written from the perspective of a victim, the writer can explain how his or her view has changed from the way it was before the cyber bully's actions. A good writer will outline the good points that a victim has and the bad points of the victim might have had. If there are facts which cannot be disputed and can be proven, the writer can list them. This is helpful when a reader who is not familiar with the subject of the essay is supposed to read it to figure out if he or she agrees with the writer's point of view.The persuasive essay topics on cyber bullying should always show sympathy for the bully. The author should never place blame for the cyber bullying on anyone. It is their actions that caused the harm to others.Another advantage of writing about cyber bullying is that it is a matter of public record. The Internet is such a vast repository of facts that can be used to help educate readers who were not even aware of the bullying. As more people get educated about this problem, the chances of cyber bullying going offline are increased. The world is becoming a safer place.One important point to remember is that when writing your persuasive essay topics on cyber bullying, you are not trying to bash anyone. You are simply explaining why you are writing and what it is you want readers to know. In order to do this, you must remember the facts and the emotion and yo u must use both to your advantage.These persuasive essay topics on cyber bullying are very useful for all audiences. Schools, companies, individuals, and the public at large will benefit from them. Those who are looking for topics that can show sympathy and call attention to the problems facing children these days will find the topic one of the most effective. So now you know what to write about.

The Harlem Renaissance By Langston Hughes - 1033 Words

In 1920, there was a new movement beginning called the Harlem Renaissance. After World War I, many blacks migrated from the south to up to the north to places like Chicago, Detroit and New York. The people in Harlem felt the racial pride and this caught the attention of many musicians, writers, and artist. The Harlem Renaissance period lasted from 1920 to around 1935. Even though this period was short, it still lives on though all African American artists today. According to Biography.com in the article about Langston Hughes, there were many artist, musicians, and writers such as Langston Hughes, who was a huge part of the Harlem Renaissance period. Langston Hughes was a well-known poet and play writer. In the magazine called â€Å"The Crisis† his poem â€Å"Negros Speak of River† was published in 1921 and brought him attention in all the black communities. He also had many religious poems such as Madam and the Minister†. Most of his plays and poems were focused on the life of an African American in the United States. He used musical rhymes and rhythms like black Ebonics to relate to most of the African American community. W.E.B Du Bois was the editor of the NAACP magazine called The Crisis. This magazine company published news in Harlem and was a stepping stone to for black artists, poets and writers to publish their work. Another Magazine was the Opportunity. This magazine brought the racial pride in African American communities and brought exposure to the AfricanShow MoreRelatedThe Harlem Renaissance with Langston Hughes1676 Words   |  7 PagesHarlem Renaissance with Langston Hughes The Harlem Renaissance brought about uniqueness amongst African Americans; everything was new. The visual art, the jazz music, fashion and literature took a cultural spin. During this time writer Langston Hughes seemed to outshine the rest with amazing works. The Harlem Renaissance brought about many great changes. It was a time for expressing the African American culture. It is variously known as the Harlem Renaissance, the Black Literary RenaissanceRead MoreLangston Hughes And The Harlem Renaissance1219 Words   |  5 PagesLangston Hughes and the Harlem Renaissance The Harlem renaissance is an artistic revolutionary period that took place between 1917 and 1937. This was after the First World War. Harlem was a district in New York. The Harlem renaissance impacted the social, cultural as well as artistic aspects of the black community. Many black people were encouraged to flee the southern sides where the caste system continued to oppress the black people. At this period, racial inequalities as well as other social injusticesRead MoreThe Harlem Renaissance By Langston Hughes Essay1225 Words   |  5 Pages† - Langston Hughes The Harlem Renaissance took place in Harlem, New York during the 1920’s. The movement was an expression of African American culture across the Midwestern and Northeastern states of America, with Harlem being the heart of it. The Harlem Renaissance also left a lasting impression on black writers from the Caribbean and other African Colonies who immigrated to Paris. There were many artists of many different mediums that left a lasting impact of black culture, and Langston HughesRead MoreLangston Hughes And The Harlem Renaissance1909 Words   |  8 PagesThe Harlem Renaissance was a social and cultural movement aimed to alter the conventional notion of â€Å"The Negro† and to expound on African American’s adversities through literature, music, and visual arts. After World War I, Harlem, New York became a central location for African Americans for greener pastures and racial equality. Large quantities of black writers, artists, and intellectuals emerged within the urban scene and played a pivotal role of defining the movement in their respective fieldsRead MoreLangston Hughes And The Harlem Renaissance1736 Words   |  7 PagesAug 2017 The Dream Called Langston As an artist, or literature, music or visual art, there is power in creating pieces that move the masses. For an African American artist in the 1920’s, that power was fought for harder and dimmed due the racial inequalities across America. Being acknowledged as a credible artist was equated to being acknowledged as an American during a time where African American citizens were not considered an equal under the law. The Harlem Renaissance, spanning from the mid 1920’sRead MoreLangston Hughes And The Harlem Renaissance1476 Words   |  6 Pages Langston Hughes, a Voice for the Taciturn Take a time machine back to one of the most culturally-rich times in history, the Modern Age. More specifically, set your destination to northern Manhattan in the early 20s. When you step onto those bustling streets, you’ll find yourself swept up in the Harlem Renaissance. The contemporary writers you are surrounded by are legends such as Langston Hughes and W. E. B. DuBois, and the contemporary musicians you may hear at a local nightclub include some ofRead MoreThe Harlem Renaissance By Langston Hughes1703 Words   |  7 Pagesis a quote from a well-known poet by the name of Langston Hughes who served as a prominent figure in African American history and is known for maintaining a significant role in one of the most culturally influential periods for African Americans -The Harlem Renaissance. The Harlem Renaissance describes a significant era in time where hundreds or artists, writers and musicians living in Harlem came together to form a vibrant, creative community. Hughes along with many other talented and innovative AfricanRead MoreThe Harlem Renaissance : Langston Hughes1145 Words   |  5 Pagesplace called Harlem and this is where it all started. Harlem became the training ground for blues and jazz and gave birth to a young generation of Negro Artist, who referred to themselves as the New Negro. The New Negro was the base for an epoch called the Harlem Renaissance. The Harlem Renaissance allowed for the materialization of the double consciousness of the Negro race as demonstrated by artists such as Langston Hughes. During the peak of the Harlem Renaissance, Langston Hughes created poetryRead MoreLangston Hughes : The Harlem Renaissance1151 Words   |  5 Pagesmass movement of people is called the Great Migration. One of the most popular places African Americans moved to was Harlem, New York. This city was a cultural and artistic polestar for people of color. It became known for the start of the African American cultural and artistic revolut ion known as the â€Å"Harlem Renaissance†. Out of the Renaissance came poet Langston Hughes. Hughes’ grandparents were abolitionists and worked to instill the same sense of justice into him, which can be seen in his writingsRead MoreAspects Of Langston Hughes And The Harlem Renaissance755 Words   |  4 Pagesdiscrimination, the Harlem Renaissance was a time of emergence for African Americans artists. Several writers such as Langston Hughes emerged during this period. African American writers who emerged during the Harlem Renaissance were heroes to lower-class blacks living in Harlem. Langston Hughes was a household name amongst the lower-class during the Harlem Renaissance. Hughes’s poetry was strongly influenced by the Harlem Renaissance because of his love for the black masses. Hughes was determined to

The Issue Of Homosexuality And Homosexuality - 991 Words

â€Å"I think people feel threatened by homosexuality. The problem isn’t about gay people; the problem is about the attitude towards gay people. People think that all gays are Hannibal Lecters. But gay people are sons and daughter, politicians and doctors, American heroes and daughters of American Heroes† (â€Å"Stacy†). In recent years, sexuality, specifically homosexuality, has become a large issue in America. Not to say that homosexuality is something relatively new, considering it was first noticed in the early twentieth century. After World War I, many men and women were dishonorably discharged due to their sexual status of homosexuality. Persecution of homosexuals became rampant. They were brutalized by the police, and often ostracized by family members and their communities. It even went as far as the president at the time, Dwight D. Eisenhower, even declaring that homosexuality was a just enough cause to terminate someone’s employment. However, thr ough a series of events, such as the founding of the Mattachine Society, the first homosexual political organization, homosexuals have been able to acquire more of their rights (â€Å"Allies†). However, there is still a large amount of people who believe that homosexuality is indecent, and that it should not be allowed to happen. I say who are we to get in the way of another’s happiness if we so readily defend our own? I do no believe that others have the right to judge based on their own personal, religious, and emotional views on life.Show MoreRelatedHomosexuality : The Issue Of Homosexuality Essay2033 Words   |  9 PagesBrandon Katerman Mrs. Luckey English 12 CP 5 April 2016 Homosexuality The topic of homosexuality has been touchy for hundreds of years. Just recently has the constant abuse and isolation of homosexuality been brought to light. Members of the LGBT+ community have to face different life struggles that most people would never have to deal with and because of that, they have to live their lives with many mental illnesses and thoughts of feeling alone and like they do not belong in this world. AccordingRead MoreThe Issue Of Adolescent Homosexuality2435 Words   |  10 Pagesthe offensive nature of these words/phrases, this project will help assist with opening the minds of my peers to help eliminate biases, stereotypes, and prejudices associated with being gay. There are several reasons why adolescent homosexuality needs to be addressed not only in schools but in the country as well. First of all, suicide rates among Lesbian, Gay, Bisexual and Transgender students have increased over the years, bringing the total to up to 30 percent (the estimated 5,000)Read MoreThe Controversial Issue Of Homosexuality992 Words   |  4 Pages Homosexuality is a very controversial issue that has emerged in our society. Depending on one’s upbringing and mentality, individuals have formed their own personal opinions and have taken sides either to support or to oppose the issue. Homosexuality throughout the years has sparked so much controversy that it was brought to the United States Supreme Court, which is known to be the highest court in America. It is up to the justices of the court to determine how states and society will view andRead MoreWhy Homosexuality Is Not Just An Issue960 Words   |  4 PagesReview Introduction. In People to be Loved-Why Homosexuality is not Just an Issue, Preston Sprinkle goes into an in depth discussion about homosexuality and how it is not just about being an issue and sin, homosexuality is about the treatment of the people. The tone of this book is conversational, making the understanding of the issues at hand much easier to comprehend. Summary. In People to be Loved, Sprinkle wrestles with the ideas of homosexuality in the Bible, as well as, reflecting us backRead MoreCultural And Ethical Issues Of Homosexuality855 Words   |  4 PagesThe world today faces many cultural and ethical issues that some believe are only relevant in today’s day and age. The Bible bluntly states that homosexuality is a sin. However, would it still be considered homosexuality if there were a gender change surgery before going through with the immoral act? There are many scripture verses in the Old Testament that evidence the demoralization of a sex change both then and there and here and now. The bible goes into depth explaining that God painstakinglyRead MoreThe Issue Of Same Sex Marriage And Homosexuality1082 Words   |  5 PagesA Brief Explanation of Where the Culture Now Stands and What It Means to Christians I wish to share some thoughts with you on the issue of same-sex marriage and homosexuality, though most of what you will read here seems somewhat distant from that topic. From some of the rhetoric I have read, the growth of these practices in our society establishes a sin of special significance, a sin that denotes God’s rejection of America and a proof of judgment against our nation. Granted, scriptural passagesRead More Gay, Lesbian and Bisexual Issues - Homosexuality and the Media1555 Words   |  7 PagesHomosexuality and the Media      Ã‚  Ã‚   There are many different aspects of life that Americans are exposed to on television each day. Some examples are things such as violence, sex and alcohol and in todays more accepting society, the issue of alternative lifestyles. This issue was not as predominant ten years ago as it is today. Yes, for many years there have been sexual undertones in many popular television shows or movies, but it was not until recently that these actors and actresses were actuallyRead MoreEssay about Homosexuality: A Public Issue?1798 Words   |  8 PagesHomosexuality: A Public Issue? Richard Mohr believes that outing closeted homosexuals is morally justified. He argues that sexual orientation is not a private matter and therefore, does not violate a homosexuals right to privacy. He believes that outing will increase the homosexual community by creating positive role models. He argues that remaining in the closet is morally debasing and creates indignity to ones self. Claudia Card on the other hand, argues almost the complete opposite. SheRead MoreEssay Gay and Lesbian Issues - Homosexuality Is Wrong1594 Words   |  7 PagesHomosexuality Is Wrong      Ã‚  Ã‚  Ã‚  Ã‚   Within the past several years gay and lesbian rights has become a huge issue. Gays and lesbians have started to come out of the closet, and proudly admitting their sexuality. In the past few years gays and lesbians have been fighting for the right to marry, and adopt children. So far there is only one state that allows gays to become married. People have become more and more open minded with homosexuality. Twenty years ago homosexuality was looked down uponRead More Gay, Lesbian and Bisexual Issues - Homosexuality is Abnormal and Immoral1489 Words   |  6 PagesHomosexuality is Abnormal and Immoral      Ã‚   Of all topics most popular in todays media, issues concerning homosexuals and homosexuality in general top the list. Homosexuality is generally defined as a sexual relationship between partners of the same sex. Debate concerning its causes and consequences has been going on for many centuries and almost in every period in human history. However, never before in human history has it been granted such wide scale acceptance in western society as it has

Concepts Strategic Management of Information Systems

Question: Discuss about the Concepts Strategic Management of Information Systems. Answer: Introduction: Strategic management is one of the integral elements for the success of entire organization. It comprises the formulation and implementation of the planning for business activities so that the organization can attain pinnacle of business achievements. The strategic management is also quite effective for assisting the organization to achieve long-term objectives. The strategic management can be influenced by various factors such as industry attractiveness, resource based view and competitive advantage. The current paper is focused on evaluating the impact of these three factors on the strategic management. In order to evaluate the strategic management Johnson Johnson has been selected. The company has been in recent news due to a controversial strategic management issue, which has caused punitive damage to their customers. The evaluation would also help to recommend several crucial ways to enhance strategic management by improving the application of industry attractiveness, resource based view and competitive advantage. According to Pulles et al., (2016), the traditional sense of the industry attractiveness refers the ease and magnitude of the industry that can provide extensive profit to the organization. In this context, it can be easily assumed that the level of ease in the industry would effectively influence the strategic management of Johnson Johnson. In addition to that, the Johnson and Johnson would be also bound to adopt innovating strategic management with the rising risks within the industry. Grant (2016), also argued that the strategic management is highly dependent on various factors that are related to the external market environment. The most significant factors that have the capability to impact the strategic management approaches are rate growth in demands of services and goods; width of margins; as well as number and strength of the competitors. On the other hand, Hill, Jones and Schilling (2014), stated that the strategic management is also extensively dependent on the resource based view of the organization. The application associated to the tangible as well as intangible resources, which are at the disposal of Johnson and Johnson greatly defines the strategic management of the company (Lin, Wu, 2014). Moreover, Thompson et al. (2013), suggested that the company needs to make their business decision on the basis of their resources in order to gain proper success in the corporate world. The major goal of the strategic management is attaining a competitive edge against the competitors. In this context, Kiss and Barr, (2015), mentioned, the resource based view is a most effective approach that evaluates the organizations capability for attaining success. It has immensely assisted to undertake proper decision in regards to attaining strategic management approach efficiently and successfully. In todays world, each organization operates in a highly competitive industry, and hence it must adopt strategies that can help it outperform its rival organizations. As mentioned by Dobbin and Baum (2014), importance of the competitive advantage of an organization helps an organization to focus on the future prospect as well as help to obtain more improved strategic plan for better management of the organization. Johnson Johnson intends to outperform its competitors of the market, and consequently the organization keeps on modifying its strategies. While the organization has been mostly popular for the baby products and hygiene products, the organization has recently initiated and adopted the market diversification policy. Hence, the organization has expanded its market by including new pharmaceutical products (Hill, Jones Schilling, 2014). Besides, the geographical expansion strategy is also a new strategy of the organization. Since Johnson Johnson has been encountering stiff competition from organizations such as Bayer UG, Eli Lilly Co., the organization is trying to strengthen its geographical presence by expanding further in Japan, the second largest pharmaceutical market of the world (Carroll, 2015). Pulles et al. (2016), mentioned that the organization is able to expand its target market, gain greater recognition, and enjoy competitive edge with the appropriate implementation of proper strategic management. Besides, the change in the strategy management of the organization is also caused by the recent accusation brought against the organization that claims that the products are responsible for causing cancer. It has effectively helped the organization to gain the competitive advantage over its competitors, which is most essential factor for sustaining in the contemporary competitive market. Hence, the organization has adopted a set of new CSR policies (Herper, 2017). The CSR policies form an integra l part of the strategic management of the organization, as by implementing the CSR policies, the organization intends to improve its reputation and regain consumer reputation. In addition to that, CSR policies would be also helpful to attain the competitive advantage over the competitors. The organization has recently committed itself to the purpose of improving the lives of the underprivileged women and children of the rural parts of the world, and building healthcare capacity for training the health care experts of the underprivileged countries (Thompson et al., 2013). Besides, the organization has also started a few disease prevention campaigns as well. The adoption of these effective CSR policies, backed with effective promotion, helps the organization gain competitive advantage over the new organizations, and helps it in gaining consumer goodwill among the residents of different countries (Ward Peppard, 2016). In order to achieve most desired success, Johnson Johnson need to undertake several major steps that would immensely improve its strategic management approach. First of all, the organization needs to evaluate the market in a detailed manner and with the help of proper scientific tools. This way the organization would be beneficial, as it would gain most useful information for critical decision making. The critical decision making would be also benefited with the help of evaluating the organizational capability. In order to do that, the organization have to analyses its resource based strengths and weaknesses. It will help Johnson Johnson to undertake necessary decisions for responding to the rising risks. At the same time, the organization has to also increase its brand image around the market. The organization would need positive brand presence among the customers perception. In order to do that, the organization should incorporate the idea of CSR in the operation of its business activities, which can help it regain consumer faith. This will evidently increase the competitive advantage and the organization would be helpful to fight the competition of the contemporary world. With the help of these several steps, Johnson Johnson will be improve its strategic management approach eventually. Reference List: Carroll, A. B. (2015). Corporate social responsibility.Organizational Dynamics,44, 87-96. Dobbin, F., Baum, J. A. (2014). Introduction: Economics meets sociology in strategic management. Advances in strategic management, 17. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Herper, M. (2017).Company Will Raise $1 Billion To Create Blood Test To Detect Cancer.https://Company Will Raise $1 Billion To Create Blood Test To Detect Cancer. Retrieved 6 January 2017, from https://Company Will Raise $1 Billion To Create Blood Test To Detect Cancer Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Kiss, A. N., Barr, P. S. (2015). New venture strategic adaptation: the interplay of belief structures and industry context. Strategic Management Journal, 36(8), 1245-1263. Lin, Y., Wu, L. Y. (2014).Exploring the role of dynamic capabilities in firm performance under the resource-based view framework.Journal of Business Research, 67(3), 407-413. Pulles, N. J., Schiele, H., Veldman, J., Httinger, L. (2016).The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer.Industrial marketing management, 54, 129-140. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A. J., Jain, A. K. (2013).Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Ward, J., Peppard, J. (2016).The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons.

The Buddhist Tradition Dependent Co-Arising Essays - Madhyamaka

The Buddhist Tradition: Dependent Co-Arising Buddhism is a timeless tradition that has its origins dating back to before the birth of Christ. Founded by the Buddha, Siddhartha Gautama, the tradition follows basic principles such as the belief in the Three Marks of Existence, the Four Noble Truths, and the concept of dependent co-origination. The Buddha, or enlightened one, taught a unique form of philosophy. Within his doctrine of the Four Noble Truths, Buddha proclaimed that suffering could be stopped because all things that cause it are dependent of one another. He essentially believed that life was a series of events that were all conditioned by certain factors. This theory of dependent co-origination is one of the staple elements of Buddhisms history, concept of dharma, and the religions understanding of the surrounding world. At an early age, the Buddha led the life of an ascetic. He devoutly searched the world to find an enlightened truth or nirvana. The Buddha promoted his answer to enlightenment, or the middle way, after he reached a state of nirvana. The concept rejected both extremes of the sacrifice of the body from nutrition, and of living heartily without sacrifice as paths toward a state of nirvana. Buddha had many disciples and accumulated many followers up until his death around 483 BC. After the his death, a council of monks gathered and collected his teachings and the oral traditions of the faith into written form, called the Tripitaka. Because of the oral communication of the Buddhas sermons, the Tripitaka is full of phrases such as, The Buddha taught, and It is said. From these oral communications, the concept of dependent co-origination arose. The text suggests that Buddha explained the term dependent co-origination as a series of connected events conditioned by certain factors. The conditionally of all of these connected events in life can be both mental and physical. A thought or a physical act can manipulate a certain moment in time, which will lead life down a different path. A Buddhist concentrates on these variables and believes that they will lead him or her to an achieved ultimate enlightenment. All things, either mental or physical, arise and exist due to the presence of certain events and cease to exist once those variables also cease to exist. Consequently, these variables can question the Buddhists belief of the existence or non-existence of fate. A Buddhist believes that the outcome of life is based on actions alone instead of a pre-determined destiny. Dharma, or the moral conduct or duty of a Buddhist, is the one thing that the Buddhist strongly believes shapes their ultimate path towards a state of nirvana. Buddhists believe that their lives are connected and happen according to Dharma. Dharma is a variable, which causes one to perform actions and receive the results of those actions. Dependent co-origination and dharma practiced positively constantly condition the path to prevent rebirth, or achieve nirvana. Nirvana, therefore, is the only independent state of a higher reality in which dependent co-origination ceases to exist. A repeated idea within the dependent co-origination concept is that all things are constantly becoming. This means that life is constantly conditioned and ever changing. Buddhists place emphasis on what things become rather than what they are. Events that happen in the surrounding world are never structured or set in a certain way but always changing in an unstable environment. Therefore, the quote from Nhat Hanh describes Buddhas dependent co-origination teaching that the outcome of a certain event is defined by and dependent on the outcome of previous event. Nothing can stand totally independent of any other event. For thousands of years, Buddhism has been an established and practiced philosophy and way of life. Today, millions of people still follow the teachings of one man who claimed to have found mystical enlightenment far beyond the threshold of reality. He also succeeded in making his form of enlightenment accessible to the masses. Through the practice of the Buddhas teachings, any devout follower is sure to walk the enlightened path. Through the concept of dependent co-origination, Buddha taught that all events are interconnected and consequential of a persons actions. Followers that wish to understand the sufferings of the surrounding world and start on

What Should Jennifer Do Essay Example

What Should Jennifer Do Essay Example What Should Jennifer Do Essay What Should Jennifer Do Essay Heather has a point in saying that Jennifer should consider the job offer in Korea despite the contract that was signed in the Midwest Consulting. She has a point by saying that it will be more difficult for both Jennifer and the Midwest Consulting if Jennifer will continue to work there knowing that there is a better and more suited opportunity for her across the Pacific. However, Jennifer should consider talking and negotiating to the Midwest company. After all, there is a binding contract between her and the company. She should take some time in considering how she can argue in her defense. The company has all the legitimacy to file a case against her if she will abandon the contract. The only solution for this is to come up with a good talk in the company defending and arguing for her actions. The company would surely understand her situation if she can present it in a good way. Jennifer should never abandon and just fly to Korea without the permission of the Midwest consulting.I n her negotiation with the company, Jennifer should prepare some incentive for the Midwest company in case the company does now allow her to go. One of the best thing Jennifer can do is to present and refer some potential employee that can take over her position. In this case, the company will not be damaged in anyway. Lastly, in case the negotiation is successful, Jennifer should never forget that she must hold a paper saying that the Midwest clearly let her go without any obligation. In this sense, Jennifer can fly to Korea with ease that she took care all the problems that may arise in the future.ReferencesHooker, J. (2001) A Case Study: What Should Jennifer do? Carnegie Mellon University. Print. Accessed 6 June 2010.

Building consumer demand by using marketing

Marketing munication can be increased by using social media sites. This assignment will describe about the chosen article â€Å"The use of social media: an exploratory study of usage among digital natives†. The objectives of the study will be mentioned in this assignment. Electronic word of mouth and web 2.0 has appeared as an event of significant interest to marketers.   The article will be critically analysed in this assignment to get better understanding about the chosen article. Individual reflection shows the work advance knowledge of subject which can be utilized in real life by marketing practioners. The main object of the article is to analyze the importance of social media in the academic life of students. The research report has described about the knowledge of students regarding social media platforms and in depth notion of customer generated contents. Next section explains the digital natives in terms of age and behavioural characteristics. Another objective of the article is to understand about web 2.0 and word of mouth munication. The explicit theory framework is used in this research to describe the master phenomena. The description about the web 2.0 and electronic word of mouth is made under this theory. It has been analyzed that the term of web 2.0 defines the platforms that are connective and offer users with the ability to incorporate various media within their content creation. Analytical technique, instructional instruments, social media platforms, consumer generated message viewership and customer generated message creation are used in this article to analyze the article (Steyn, Wallstrà ¶m and Pitt, 2010). The central concept of this article is word of mouth in marketing munication. This concept is clearly defined in this article. It has been said in this article that word of mouth is mature exercise as are people municating with one another. They have b e the major part for the marketing mix for panies (Li & Bernoff, 2008). The discussion has been made about the web 2.0 world of marketing in which word of mouth happens on all municative digital media sites. It has been estimated that more than 85% firm in united states are applying the word of mouth strategy. The word of mouth strategy es out in the business when the orientation provider has no risk in the business (Li, 2010). The main argument has been made on digital natives and it has been argued in this article that a higher educating marketing firm defined that technology has b e so advanced and as recognizable as a knife to this college age market segment. On the other side it has been argued that customers gradually more use digital media not for researching the products and services but for engaging with organizations they buy along with other customers who may have effective insights (Williams, Crittenden, Keo and McCarty, 2012). The specific hypothesis of this assignment is that Generation C who born after 1990 is truly digital natives. The key attributes of Generation C is that they how to live in an adequate manner and they are much involved in the puters and latest technology. The main strength of this assignment is used methodology. The sample has been collected from millennial aged undergraduate college students of United States of America (Packaged Facts, 2010). The minimum age is considered as 19 years old and the eldest age is 21 years old. It is the strength because the selected age is perfect to analyze the tentative study of usage among digital natives.   It would encourage them to encourage the campus events or they can use consumer produced content as a need of their jobs. The weakness has been found in this article is that there are so many students in selected sample who utilized their social media ecosystem for the reason of promoting their goods and services for those panies for which they are working. The risk has analyzed that the credible power in this the network of word of mouth will be eliminated for the extended time if the orientation provider lose the chance of the growth in the business. The hypothesis of this article is defined below: Qualitative research has been chosen for this article in regarding content analysis which permits the examination of the experience of social without unambiguous prospects.   Sample, analytical technique and instructional instrument are used in the article for researching on digital natives. In the context of sample, data has been collected from a convince sample of the undergraduate students who were studied in the marketing class. 74 students were selected for sample in which the youngest student was 19 years old and the eldest student was 21 years old. Content analysis is being used in the analytical technique in mass munication research which was considered as appropriate analytical technique for surveying the descriptions of process within the phenomenon of culture of social media. Instructional instrument is a written assignment which was given to all enrolled students. The main concept of this written assignment is to get the response of students about the usage of social media for marketing. It was the big approach to motivate students for using the social media by sharing their experiences. Evidence is provided in this article to define the social media platforms and providers. The table has given which shows the social media platforms used by students. There are various digital social media platforms available which is helpful for marketing. It has been found that 50% students are engaged with blogging and 96% of the students are active on Facebook and twitter. 70% of the students were connected with text messages because text messaging was in the content prompt. Another table has been reflected in this assignment which was categorized in segments and number of students. Segments have divided into spectator, creator, joiner, collector and critic. 73% of the students answered to more than one of the five segments. For instance, an individual can have seen himself in the condition of critic as well as spectator. The literature is the description about the chosen topic which describes the scope of the topic. The article has defined the digital natives and electronic word of mouth which includes the web 2.0. It defines the stages that are extremely interactive and offer the aptitude to put together dissimilar media in their content formation. On the other hand web 1.0 was defined by one way and unreceptive munication. It is characterized by a process in which people are continuously the provider and giver of information. The social media platforms enable the opportunities for attract that did not survive a decade ago. For instance, it has been analyzed that more than 700 billion minutes are used by so many users on Facebook (Trainor, 2012). There are approximately 30 million stories, images, videos and contents are being shared by people on Facebook (Facebook Statistics, 2010). You Tube is another social media where the number of uploaded videos are high and the views has increased by two bill ion per day (YouTube, 2010). It has been found that millions of people building trillions of bonding by social media each day. In that scenario, the role of Web 2.0 has made the electronic description of unfounded information munications. The digital native is the person who born during the age of digital technology and so well known with internet and latest technology from an early age. The article has described the Generation C consumers who love content creation and mashing. Generation C consumers prefer to municate in an adequate manner. The tendency of generation C students is to work more creative industries (Gil-Or, 2010). Consumer generated content is not encouraged mercially but it is a form of electronic word of mouth (Muà ±iz and Schau, 2011). Essentially, the opinion of customer is about the product and services and after satisfying with the services and products, customers share their views, experience and beliefs with other people by using web. The ou e of this articl e is fit in to the wider literature. According to Hansen, et. al., (2011), there is numerous different social media platforms that provided to students as instance to quick their thinking in the term of text messaging, podcasts, and social networking and discussion groups (Zahay & Fredricks, 2009). Moreover, to discriminating the platforms utilized by this group of college student customers, the description about the particular providers were asked to respondents. The article is aimed at universities’ students of USA. The research shows that student should judge the true suggestions of liberty of speech (Crittenden and Klepper, 2010). Another audience of this article is Generation C who born after 1990. The credibility of author is trust worthiness because the authors David L. Williams, Victoria L. Crittenden, Teeda Keo and Paulette McCarty are professors of top USA universities. â€Å"The use of social media: an exploratory study of usage among digital natives† is credible as it has been published in Journal of Public Affairs (2012). This journal article is published online in Wiley Online Library which shows the credibility of the journal article. The credibility of this article can be judged by viewing the number of references which is authenticated. The used language of author is clear and concise which can be understood by readers. The predominate mode of this article is analytical as author used qualitative research to explore the research topic. Sample, analytical technique, instructional instruments, social media platforms and customer generated message formation are being used in this research to show the involvement of people in social media. It can be r mended that further research should evaluate the statistics and search for disparity between and among a multiple characteristics of demographics. The texts can be improved by using the more analytical data because it has been found that the study of this article was unable to connect different countries of source in the shown data. The analytical source has been chosen for collecting data in which the written assignment and content analysis were considered. These approaches and sources did not enable the pilation of the data. It has been r mended that further research should report for the effects of national so it can see if there are differences in country majorly in the utilization of the specific platforms and providers. The implications of the article for marketing practioners would be effective because it has described the use of different social media platforms for encouraging the market growth. This article assisted me to expand my knowledge regarding web 2.0 and electronic word of mouth which has huge contribution in the growth of market. I can use these social media platforms in my business as marketing practioner. The limitations and future research have been described in this article which assists me that the ment of personal social media should not be posted from any internet sources until and unless it is private. It concurs with my own experience because people has b e advanced and give preference to online marketing instead of going outside. By using these marketing munication techniques, marketing practioner can attract the customers towards the provided services and products. It has been concluded that the entire objective of this investigative research is to evaluate the multiple of electronic word of mouth in the context of Generation C market segment and this segment is generally defined as digital natives. 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